William Jordan - President

William Jordan, MD, MPH is currently a Faculty Development Fellow at Montefiore in New York. He completed a residency in General Preventive Medicine and MPH at Mount Sinai School of Medicine, where he served as Chief Resident under a grant from the American Cancer Society. After earning his MD in Montreal at McGill University, he completed residency training in Family and Social Medicine in the Bronx. He has worked extensively in primary care and preventive medicine with immigrants and people with chronic mental illness. More recently, his work has focused on healthy food availability, and economic development as a means to improve community health.
bill@esperanzadelbarrio.org


Heleodora Vivar - Co-Vice President

Heleodora Vivar joined the Board in 2008. She is a street vendor and mother of seven children. In the past, she has helped organize Wednesday street vendor meetings at the Church of the Ascension (221 W 107 St in Manhattan) with guest speakers on topics including immigration, domestic violence and health, among others. Ms. Vivar hopes that street vendor meetings can serve as a forum to discuss community problems and solutions. In addition to working in clothing manufacturing and a Mexican restaurant, Ms. Vivar has entrepreneurial experience managing her own catering business.



Lidia Calleja - Co-Vice President

Lidia Calleja was a founding board member of Esperanza. She rejoined the board in 2009.



Pedro Prado-Ocegueda - Secretary

Pedro Prado-Ocegueda is Pastor of the Primera Iglesia Bautista. He was a founding board member. He rejoined the board in 2009.



Araceli Rodriguez - Honorary Chair

Araceli Rodriguez is a past President of the board. Her goal is to help street vendors obtain a general license. Ms. Rodriguez believes that Esperanza is a staple of the street-vending community because of our long and ongoing struggle to protect the rights of all vendors. Ms. Rodriguez has worked as a street vendor during the summer months. She has also worked in manufacturing, restaurants, and cleaning. The mother of two children, Ms. Rodriguez loves to cook Latino, Puerto Rican and Italian food.